Keep Nature
Wild: Collections
Lead Designer Jen Ball
Illustrator Jen Ball, Connor Wolfe
As Lead Designer, I was responsible for overseeing the creation of more than 50 product collections from start to finish. This involved analyzing sales history, market trends, and competitive research to shape and guide collection concepts. I managed the design team and ensured that the releases were well-planned and executed according to project timelines.
​
Additionally, I handled diverse responsibilities such as product sourcing, design, illustration, web and print design, packaging, and documentation of project specifications for production.
Camelbak x KNW: Earth Month 21'
Earth Month 2021, we joined forces with Camelbak on a mission to champion Keeping Earth Wild. Together, we rolled out a series of sponsored cleanups spanning the U.S. map. Alongside, we released a lineup of products featuring tumblers, water bottles, and cleanup kits with custom illustrations. Our hands-on, DIY cleanup kits weren't just about tidying up, they were about empowering our amazing customers to step up and tackle litter that's tarnishing our precious wild spaces.
Design Direction
Jen Ball
Illustration
Jen Ball
Seasons of Squatch Playing Cards
Our Seasons of Squatch deck features stunning illustrations of Sasquatch engaged in various activities, capturing the spirit of each season. From springtime hikes through wildflower blooms to summer slumbers along serene lake shores, from fall campfires amidst vibrant foliage to winter cozies enjoying a cup of hot cocoa, these cards encapsulate the beauty and wonder of nature in every shuffle.
Design Direction
Jen Ball
Illustration
Connor Wolfe
Wild Playing Cards
Immerse yourself in America’s natural wonders as you shuffle through our Wild deck. From the rugged coastal cliffs of Acadia to the delicate sandstone arches of Utah, from the majestic geysers of Yellowstone to the towering half dome of Yosemite, each card is designed to celebrate the awe-inspiring beauty and rich diversity of National Parks across all regions of the United States.
​
A staple best-selling accessory in retail and ecommerce.
Design Direction
Jen Ball
Illustration
Jen Ball
Good & Well Supply Co. Landscape Candles
We partnered with the eithical and sustainable candle brand Good & Well Supply Co. that supports our National Parks and diversity in the outdoors. These candles capture the evocative scents of nature in our brand's two cherished realms—the lush forest and the serene desert. Serving as an accessory, they enable our customers to infuse the essence of the outdoors into their homes, fostering a nature-centric lifestyle.
Design Direction
Jen Ball
Illustration
Jen Ball
Arizona Highways Collaboration
Keep Nature Wild was approached by Arizona Highways for a merchandise collaboration. The collab also included partnering for a cleanup event. I designed an illustration for the partnership, which was inspired by Arizona Highway's magazine archives and the iconic Forest Gump Point. The design was used for giveaways and sold through e-comm.
Design Direction
Jen Ball
Illustration
Jen Ball
Muir Way Trail Maps
Muir Way, a company that specializes in creating elevation and topographic maps, approached us for a collaboration. They requested illustrated maps for two of the Big Three National Scenic Trails:
Design Direction
Jen Ball
Illustration
Jen Ball
The Appalachian Trail and the Pacific Crest Trail. Although the merch collab did not come to fruition, I decided to complete both maps.
Custom sticker set for a gift shop located near Zion National Park
Custom sticker set for a chain of gift shops located in Sedona, AZ
Nature Study Collection
In the wake of the post-pandemic lockdown, individuals have come to appreciate the therapeutic value of spending time outdoors. To capture this realization to connect with nature, we created the Nature Study collection. A concept focused on “taking time to notice nature,” a field guide approach to notice all elements within it. From the wildflower blooms, towering redwoods, and magnificent cacti to the colossal bison.
Design Direction
Jen Ball
Illustration
Connor Wolfe & Jen Ball
Concept Moodboad
Drawing inspiration from the concept of field guides involving a thoughtful identification of magnificent elements of nature. We want to encourage embracing a slower pace, studying, and appreciating the characteristics that make each facet of the natural world truly extraordinary.
Sketching
Navigating from low-fidelity sketches to refined iterations, our design process is informed by the most sought-after categories of nature, as dichipered from our sales history.
We work closely to choose creative that aligns best with the interests of our audience of nature enthusiasts.
Apparel Selections
Our apparel selections are meticulously curated, taking into account both seasonal industry trends and on-brand colorways.
-small.jpg)
Print layout highlighting a page for our Nature Study sticker packs in our seasonal retail lookbook.
