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Coleman 125 Year
Anniversary Logo
Design Manager Josh Stalford
Designer Jen Ball
I was given the opportunity to design a commemorative logo celebrating Coleman’s remarkable 125-year legacy as a pioneer in outdoor recreation. For over a century, Coleman has been an iconic brand, inspiring countless memories made around campfires and in the great outdoors.
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The objective of the logo was to honor the brand’s heritage by highlighting the products that have become symbols of Coleman’s history and its role in shaping the outdoor experience. Designed for use across digital platforms and potentially on promotional merchandise, the logo serves as both a tribute to the past and a celebration of the brand’s continued impact on outdoor enjoyment.











Graphic Exploration
Marking 125 years of adventure, Coleman celebrates a legacy that began in 1900, pioneering outdoor memories for generations. From the classic fuel lantern to Coleman red and other iconic designs, these symbols remain at the heart of the story.






BEHIND THE ILLUSTRATION
125 Years of Iconic Coleman Products
Speckled Enamel
Coffee Mugs
Sleeping Bag
Classic Dual
Fuel Lantern

Classic Propane Gas Camping Stove
Vintage Steel Belted® Cooler
Sundome Tent
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