Coleman x
Stranger Things
Design Manager Cayla Fanelli
CMF Design Newell Brands' Team
Packaging Design Jen Ball
For this product collaboration, I was responsible for developing the packaging design across a range of items featured in the campaign. The packaging needed to align with the existing CMF (Color, Material, Finish) of the products, while also incorporating both the Stranger Things and Coleman brand identities. I explored multiple design iterations for hangtags, ensuring a thoughtful balance of all three visual languages. The final deliverables included hangtag designs, screenprint artwork for products with stuff sacks, and packaging boxes for lanterns.
Netflix and Stranger Things logos are property of Netflix
Hangtag
Iterations
Building on the established CMF of the product, along with the Stranger Things and Coleman brand identities, I developed design iterations for the hangtags that thoughtfully balanced representation of all three.
Iterations are exploration and not approved by Netflix.
Creating
Vector Mockups
Using existing product photos and files as references, I created vector mockups of products for use across applications such as hangtags and screen-printed storage bags.
Sample Photo
Vector Outline
Full-Color Vector Mockups
Sample Photo
Vector Outline
Full-Color Vector Mockup
4-Color Vector Design
for Screenprint
Sample Photo
Vector Outline
Full-Color Vector Mockup
Bag generated with AI
