Marmot
Digital Experience
Design Manager Cayla Fanelli
Creative Direction Melissa Scotton
Designer Jen Ball
For the seasonal direct-to-consumer campaigns, I designed responsive digital assets that brought the refreshed brand visuals to life across the web. From PLP banners to paid social assets, each piece was crafted with intentional photography, strategic layouts, and cohesive graphic details to highlight key product stories and categories. The result was a set of campaign assets that captured customers’ attention and encouraged exploration of new products.
Direct to Consumer
Design Flow
Marmot Branding
Digital Deliverables
Seasonal Spice
Marketing Brief + Copy
Design Foundation +
Content Strategy
Product Landing
Page Banners
PLP banners are designed in three formats: desktop, tablet, and mobile, to ensure a seamless responsive experience. Each batch of PLP banners is created for direct-to-consumer campaigns, driving awareness of key information such as new arrivals, hero SKUs, and promotional sales.
Email Campaigns
A coordinated email campaign created to support the full duration of the promotion. Each email features its own unique photography focus while maintaining a cohesive sale lockup and consistent graphic style.
Paid Social: Story
Paid Social: Dynamic Product Ad (DPA) Frame
F25 Campaign Concept
Make A Break For It
Common use of the expression, I.E. break free, run away, escape, etc.
Make the time to take a "break" for "it", I.E. going outside, seeing your friends, etc.
F25 Moodboard
Moodboard Key Elements:​
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Colorful palette—pulled from F25 CMF​
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Bold typography, overlapping with environment​
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Layered copy as a design element​
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Paper + tactile layering elements​
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Scenic photography as layered background elements
Credit: Cayla Fanelli
BREAK starts with lots of motion blur, racing forward, then clears into focus as you pause to take a break
A richer, fall-inspired color palette based on the F25 CMF moodboard
Exploring cracked textures to literally represent ‘break,’ adding subtle layers of visual interest
>> to represent "make a break for it"; PLAY!
// to represent "taking a break"; PAUSE
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Tilted line and offset text create a sense of movement
Final Designs:
Melissa Scotton
